Colgate Smiles Club Performance Creatives

Colgate Smiles Club is a data-led oral care program by Colgate India. 

 Helped the team go from 0 to 5+ million unique registrations with minimum CPL ads, campaign-based landing pages, product and topical emailers, offers SMS, website banners and a lot more. Supervised the freelancers working on various product categories of Colgate India. 

We transitioned from a loyalty program to an oral care community in just a year.

  Conceptualised interactive campaign ideas for Colgate Smiles Club’s lead generation and engagement on social media - keeping their brand ambassadors and influencers at the center of it all (6 ideas were pitched in total).

Art Credit: VMLY&R Art Team