LOCTITE 55 – TVC Scripts Pitch

  LOCTITE 55 is an industrial thread sealing cord used majorly by plumbers and construction workers for pipe sealing.

  The ask (brief):

Need to challenge the market leader by challenging the existing narrative and associations. Need a smart, efficient, strategic way to create awareness for the brand and establish our brand idea, along with finding an effective way to ensure a quick yet lasting emotional buy-in from our customers.

Campaign insight and positioning:  

Nationalism > Self

  Talk to the everyday faceless Indians who move India forward. They are the owners of Indian’s thriving MSMEs, the plumbers and factory workers, the quality control managers etc.

Design credit: VMLY&R Art Team