jockey campaign pitch

  The ask (brief):

Establishing Jockey’s dominance in the comfort category leading to greater engagement, traffic and conversions. Assert dominance in comfort with men’s inner wear, women’s inner wear and thermals. 

Did we win? Oh yes!

Campaign insight and positioning: 

In 2020, while the world is going crazzzzyyy, perhaps the only thing great about this whole situation is that we are in our pajamas!

Thankfully I’m #InMyJockey

We showed all the “comfortable moments” of 2020 to highlight Jockey’s incredible fit along with focusing on products from both categories - innerwear and thermals.

Credit: Creative and strategy team at VMLY&R