The ask (brief):
Create a brand name for WPP India Foundation English learning app in collaboration with IIT Bombay. Current name – Let’s App.
Target audience:
Students in 6th/7th standard in Tier 2 and Tier 3 cities, studying in vernacular medium.
The name should be:
-Communicating the core purpose of it’s existence
-Catchy yet easy to remember
-In English
-Warm, encouraging and educational
-Reminds you of your innocent childhood
1/3
Logo design credit: Creative director at VMLY&R
Dubai - United Arab Emirates
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